Doctors are very effective when prescribing drugs because they see what the patient needs without snatching control. They ask, ‘Do you want to do this or not?’ They give their patients the option to choose. So, when I am selling my products, I take the pressure out of it, and make it personal. If I notice that my products will really benefit them, then I strike up a conversation about my business. Otherwise I don’t bring up the topic at all. In the end, I don’t think of it as selling. I just think of it as helping people.
Imagine juggling med school, a job as a fitness instructor, and your own nutrition business offering vitamins and supplements. Saudi Arabian international student, Alya Aljubaili, has been pulling this off for the past two and a half years without a hint of slowing down. But the most amazing part of her story is how she makes the seemingly impossible look so effortless. Perhaps it’s the fact that she is still able to maintain a healthy social life. You decide. We sure can’t.
As a medical student, she can stand convincingly in front of prospective buyers and tell them exactly which vitamins are good for what, and which supplements are the best pick. As a bonus, she also works as a fitness instructor – making her stand out as an expert on physical health.
But despite all that, Alya doesn’t believe that these qualifications make her the ideal salesperson for nutrition supplements. In fact, she discredits that idea: “It is not because of my background at all!” she exclaims.
Rather, she credits her success to her marketing style, which she patterns after how medical practitioners prescribe medication. She distances herself from the quintessential sales approach of being pushy, emboldened with an aggressive never take ‘no’ for an answer mentality. She explains, “Doctors are very effective when prescribing drugs because they see what the patient needs without snatching control. They ask, ‘Do you want to do this or not?’ They give their patients the option to choose. So, when I am selling my products, I take the pressure out of it, and make it personal.”
At the end of the day, what matters for Alya is forging connections so that she could help people be the best versions of themselves. She said, “I still want to stay in touch with people even if they are not interested in buying my products so long as they are willing to help themselves. And if they are not willing, the least I could do is be a friend and support them, because many people actually want change, but they don’t realize how much they have to invest into that commitment. They think it is a quick fix, but it never is.”
From a strictly business perspective, where everything is a profit-loss statement, Alya’s style may seem highly unorthodox. However, her style fosters long-term relationships without coercion, harassment or aggressive sales talk. This is a long-term investment that Alya is consciously making from one person to the next.
She mentions, “Being in medicine, many years are pretty much already spent. By the time I graduate, I want to at least get some of that time back. Finances can always be an issue so I want to already have that investment.”
Her investment is not money, but an investment in understanding people and their needs.