When money is not the most important thing in business

“I’ve thought about converting my business into a franchise, but I feel that if I franchise it, I will lose so much of what dog-walking is; it becomes less about the dogs, and more about making a lot of money. Dog-walking is a great lifestyle. You can easily get by and there is money to be made, but you have to draw the line between trying to become a millionaire and doing what is best for the dogs; between getting rich and doing what is ethical. I think having an ethically responsible business is more important than making money. Ultimately, I walk dogs as a business, not to make tons of money, but to give dogs the opportunity to exercise and socialize with other dogs and to interact with people who truly care for them.”

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